Alain Heureux
President and Ceo of IAB Europe
Born the 3rd of February 1966 in Belgium
SUMMARY OF PROFESSIONAL EXPERIENCE
Alain Heureux has been active in marketing since more than 20 years creating several service companies across Europe: the CPM Group (1987-1997) part of the Diversified Agency Services from Omnicom specialised in field-marketing, direct marketing and sales promotion (www.uk.cpm-int.com), a Webagency called Virtuology (1998-2003) active in Brussels, London and Paris (www.virtuology.com) and a digital dialogue agency named Tagora (2004-2007) acting in several European markets (www.tagora.com) part of JWT from Wpp.
Alain Heureux has always been very active in professional associations creating the field-marketing association in the early nineties called ADMH-IFMA, and today operating since 2002 as President from the interactive and digital marketing trade association called the Interactive Advertising Bureau IAB in Belgium, but also since November 2006 as President of IAB Europe covering 23 countries (www.iabeurope.eu).
Alain is creating The Egg, the «Communication Nest», in Brussels together with the entire associative world of the media and marketing communication industry building a unique location of 15.000m² dedicated to Creativity, Innovation and Technologies.
Education
Degree in Law (KUL Leuven 1992), Graduate DMKI (Direct Marketing 1993), HSM (Media 1995) and BMMA (Sales Promotion 1994), Sales & Negotiation Program (Vlerick School Ghent 1997), Senior Management Program (Babson Boston USA 1996-1997)
Current Positions
President and Ceo of IAB Europe (European Interactive Advertising Trade Association representing 23 national chapter, their 5250 member companies and 12 corporate companies)
President of IAB Belgium (Belgian Interactive Advertising Trade Association representing 210 member companies)
Ceo of The Egg Corporation
Board Member Medianet Flanders (regional economical group)
Board Member Easa (European self-regulatory organisation)
Board Member Council of Advertising (Belgian self-regulatory organisation)
Speaker and Chairman in some 40 Congresses/year
Andrew Sveshnikov,
general representative of Interactive Advertising Bureau (IAB) in the Russian Federation.
In 2008 Andrew Sveshnikov organized international conference on Internet marketing (www.beinteractive.ru) with support and participation of Russian Ministry of Economical Development, Russian Chamber of Commerce, Interactive Advertising Bureau (IAB) and others.
In 1995 Andrew started his own business and today he is a founder of such companies, as: 360D Interactive agency (www.360d.ru), PR agency PRP, a Weber Shandwick affiliate (www.prp.ru), PR boutique Comunica, an Affiliate of Golin Harris International (www.comunica.ru), media monitoring and analysis agency PRNews (www.prnews.ru), publishing agency A2, BTL agency P4P.
Among the clients of this group of agencies are such companies as Bayer, Danone, Exxon Mobil, Hewlett Packard, Johnson & Johnson, Microsoft, Nestle, RUSNANO, UBS, Vimpelcom and many others.
Before starting his own business, Mr. Sveshnikov had a successful career in journalism. For 4 years he worked at Finansovye Isvestia, joint publishing project of The Financial Times and Izvestia in Russia, where he headed World Markets department working in London and Moscow. Prior to this position he worked as staff writer/sales manager for a joint venture of Hearst Magazines and Izvestia in Moscow.
He is a graduate of Moscow University, School of International Journalism.
Marina Jigalova-Ozkan,
Managing Director
The Walt Disney Company CIS LLC
Marina Jigalova-Ozkan was appointed as the Managing Director for the Walt Disney Company CIS LLC in April of 2006. Ms. Jigalova-Ozkan is responsible for driving the company’s development strategy as well as for coordination of all lines of the company’s business. The overseeing of the Walt Disney Co. global brands in the Russian market, expanding the existing businesses, and seeking out new business opportunities is also part of her responsibilities. Ms. Jigalova-Ozkan is managing all sectors of the Walt Disney Company CIS LLC operation.
Marina Jigalova-Ozkan has gained a wide managerial experience and professional knowledge of the Russian media sector. She has been in top management positions at the biggest Russian corporations at different periods.
Marina Jigalova-Ozkan worked successfully at the Prof Media Holding for 6 years. She started her career at the company as the Deputy General-Director in 2001 and in 2004 Ms. Jigalova-Ozkan was appointed as the First Deputy General Director for Prof Media Holding. Her main responsibilities included development of the overall strategy of the Holding and control over its realization, formation of the investment policy as well as the day-to-day management of the main lines of business of the company.
In 1994-1996 Marina Jigalova-Ozkan worked as a Financial Analyst at the European Bank for Reconstruction and Development (London, Great Britain). In 1996 she was invited by Interros Group to take the position of a Vice-President of the company and she worked there till 1999. At the same time she held the position of the Deputy General Director of the North-Western Shipping Company.
In 1994 Marina Jigalova-Ozkan holds a Bachelor of Arts in International Economic Relations from the Moscow State Institute of International Relations (MGIMO). In 1999 — 2001 she continued her education and received a Master of Business Administration from the Harvard Business School in 2001.
She is married and has a son.
Darin Brown
President
Avenue A/Razorfish Europe
Darin Brown was appointed in 2008 as the President of Razorfish Europe. In this role, he oversees acquisitions and continued development of pan-regional services as part of the growth strategy in Europe, where the organization operates under the names Duke, a Razorfish company (Paris/London), Neue Digitale/Razorfish (Frankfurt/Berlin), Wysiwyg (Madrid) and Razorfish (London).
Throughout his 10-year career at Razorfish, Darin has proven his ability to lead. As Chief Strategy Officer for the company, he ensured the agency’s ideas remained the most innovative and competitive in the digital arena. Darin also managed the company’s efforts in building integrated digital marketing capabilities and provided strategic business-development counsel to many of the agency’s Fortune 100 clients, including most recently Microsoft, for which he served as executive head of the global account.
He has held many operational roles within Razorfish, including President of the West Region, where he managed operations in Seattle, Portland, San Francisco and Los Angeles. He joined the company in 1998 as Managing Director of the Portland office, and went on to steer the business through five acquisitions.
Darin began his career in 1990 with Leo Burnett Toronto (now part of Publicis Groupe), working with accounts such as Kraft General Foods, Seagrams, Procter and Gamble, and Bell Canada. In 1994, Darin founded the award-winning Leo Burnett Interactive Group within the Toronto office (now part of Arc Worldwide) and moved from the world of traditional advertising to digital marketing.
Jack Flanagan
Executive Vice President
comScore Inc
Jack Flanagan is the Executive Vice President for comScore Inc. responsible for the Media Metrix business for North America, Latin America and Europe.
Jack has been with comScore since 2002 when they acquired the assets of the Media Metrix business. Jack is a ten year veteran to the online measurement space having started with Relevant Knowledge back in 1997.
In his current role, Jack works with leading media companies, advertising agencies, financial companies and marketers to help them utilize the Media Metrix services to achieve their business goals and objectives.
Jack is a graduate of Loyola College in Maryland and holds Bachelors in Business Administration with a specialization in Marketing.
Maxim Savitsky
Senior Vice-president, Head of marketing communications and PR, URALSIB Financial Corporation (BANK URALSIB)
Born December 28, 1971 in Moscow. In 1994 graduated from State Academy of Management, in 1997 awarded LLM degree from Newcastle University (UK).
1998-2002 — Head of project department — consulting & corporate training, JSC «Group Alliance».
2002-2004 — Head of project unit, Department of Public communications and advertising, Alfa-Bank.
Since April 2004 — Head of marketing unit, Deputy Head of marketing and brand-management department, URALSIB Financial Corporation (IBG NIKoil).
Since June 1, 2005 — Executive Director, Head of corporate marketing and brand-management, URALSIB Financial Corporation (IBG NIKoil).
Since July 1, 2007 — Senior Vice-president, Head of marketing communications and PR, URALSIB Financial Corporation (BANK URALSIB).
Pasha Romanovski
Board member of GameLand company
Pasha is a Board member of GameLand company.
He is in charge for driving the company’s development strategy as well as for coordination of all lines of the company’s business, finding new opportunities and expanding the existing business activity. Gameland today is a major Eastern European company focusing on the special interest sector and ranks among today’s top five largest Russian magazine publishers. Gameland creates unique media content for enthusiasts of sport, film, business, gaming, computer & personal technology, and automobiles.
Pasha is also chairman of the Board of the Intersol Group – one of the leading Israeli companies in the interactive media and new-media sectors.
Pasha holds an MBA degree from Manchester University.
Dale Clark
Partner
Retail & Consumer Industry Leader
PricewaterhouseCoopers
Dale Clark is the Audit Partner in charge of Retail and Consumer practice in PricewaterhouseCoopers in Russia.
Dale came to PricewaterhouseCoopers in November 2008 from a Big 4 company in South Africa, where he worked from 1993 and where he became a Partner in 2000. In South Africa, Dale was the Leader of the IT and Telecommunications practice for Africa which involved him performing a number of international assignments across Africa and the Middle East. Dale's main focus has been on serving clients in the retail and FMCG sector, as well as the telecommunications and IT industries as both an assurance and Advisory Partner. His clients included companies which were listed on stock exchanges in Africa as well as companies which had listed bonds in Europe.
Dale is the Leader of the Retail & Consumer practice for PricewaterhouseCoopers in Russia. He is the Engagement Partner responsible for a number of Russian retailers (both multi-national and Russian owned). Dale also has clients in the pharmaceutical and automotive industry that perform manufacturing and retail in Russia. Dale has experience across a number of services in addition to audit. He has assisted his clients with due diligence, acquisitions and debt financing as well as first time adoption of IFRS and IT system implementations.
Dale qualified as a Chartered Accountant (South Africa) in 1995 and is a member of the South African Institute of Chartered Accountants.
Filip Pieczyński
Vice President
Gemius
Filip Pieczyński holds a diploma in Finance and Banking from the Warsaw School of Economics.
For the last 5 years he has been responsible for the international development of Gemius. His responsibilities include negotiations with local joint-industry committees which are related to the introduction and development of internet audience measurement. Moreover, one of his duties is establishing cooperation with publishers as well as media and advertising agencies.
As Director of the International Operations Department he also supervises the team of Gemius employees abroad.
In February 2009 he was promoted to the position of Member of the Board.
Karl Johannesson
Managing Partner, Founder
J’son & Partners
Karl Johannesson is the Founder and Managing Partner of J’son & Partners (J&P) which is a leading management consultancy and the top brand for IT, Media, New Technologies and Telecommunications projects and analytics in Russian Federation.
J’son & Partners offer consultancy services, research reports and interactive services for more than 300 clients across Europe, the US, Russia, Central Asia, Eurasia and the Baltics. In 2005 Karl Johannesson founded a specialized investment service business operating under the JP Capital brand. JP Capital offers complete end-to-end investment services such as investments, fund raising, business plan and financial models for buyers and sellers in all hi-tech spheres and all markets.
Mr. Johannesson is a very active Consultancy Partner and though-leader across numerous communications businesses. He has personally lead more than 1,500 consultancy projects for media and telecom holdings, investors, vendors, operators, equipment suppliers, service and content providers, governments and banks across 40 country markets.
Karl Johannesson’s past and current consultancy experience covers the whole spectrum of the global communications industry across 50 macro segments in the communications industry ranging from social networking to nanotechnology businesses.
At J&P he is in charge of J&P’s projects for top clients such as strategies and investment [business plans, competitive analysis, corporate refocusing, strategies, investments, mergers & acquisitions]. Karl Johannesson is a very active and frequent guest speaker and chairman of conferences in mobile, IT, Media and Investments
In 1996, Karl Johannesson set up the Moscow office of J’son & Partners (J&P) www.json.ru to serve a growing clientele of Russian and international clients. Recognizing the great potential for cellular communications he co-founded and financed the creation of the pioneering wireless internet company which developed the www.sotovik.ru site, which became Russia’s number one wireless Internet site. Mr. Johannesson has an M.A. from Stockholm University (economics, law and computer science).
Pierre-Emmanuel Mahias
Strategy & Communicaton consultant
45 years old
20 years in international advertising & communication
Advertising career at: TBWA, Grey, Saatchi & Saatchi, Publicis, BBDO
Extensive expertise in telecoms, beauty & cosmetics, FMCG, food & beverages, banking, insurance, retail
1991 — Silver Lion for film, Cannes Festival (for UAP / AXA Assurance)
1996 — Bronze Lion for print, Cannes Festival (for Vizir detergent, P&G)
1998 — Silver Lion for Fairy Liquid Vasco de Gama bridge project (DWL / P&G)
2001 — European Gold Effie for Garnier re-lauuch
2003 — Gold Lion Hewlett-Packard Hypegallery
Pierre-Emmanuel Mahias graduated from Institute of Political Sciences Paris, France) with a degree in State Administration. Before that he specialized in sociology and economics at Ecole Normal Supérieure, Paris, and his primary education he received at Lycée Louis Le Grand, Paris.
Professional carrier of Pierre-Emmanuel Mahias started in 1980s at Arthur Andersen as a junior Business Strategy Consultant (his first Clients were Barclay's Bank and Gann Insurance).
In the beginning of the 1990s Mr. Mahias was recruited by Jean-Marie Dru as Account Supervisor for BDDP (soon named TBWA). There, Mr. Mahias was responsible for Danone (European launch of Actimel), SNCF (French State Railroads) and AXA (Insurance) — TVC for which won a Silver Lion in 1991 Cannes festival.
In mid 1990es, Pierre-Emmanuel Mahias became European Account Director at Grey. Out of Paris & Madrid offices for 4 years he was running key pan-European projects for P&G & Danone brands (P&G — Pantene, Vizir, Lenor, Ace, Mr. Proper; Danone — Veloute, Charles Gervais, Cracotte). In 1996 Received Bronze Lion for Vizir print at Cannes Festival.
1997-1999 — Managing Director of Saatchi & Saatchi office in Moscow. 5th biggest agency in Russia and CIS, over $35 mln billings, more than 90 employees. Named by P&G «Best Agency for Procter & Gamble in 1998». Clients: HP, Toyota, Cadbury Schweppes, Procter & Gamble (Ariel, Comet, Pampers, Oil of Olaz, Head&Shoulders, etc.).
1999-2003 Joint Managing Director, Member of Board of Directors, Publicis Paris.
Delievered over 10 million € Net profit annually. Responsibilities:
- Corporate communication of Vivendi Universal,
- L'Oréal (worldwide campaigns for Biotherm, L'Oréal Professionnel, Kérastase, Garnier, Dop, Ushuaia)
- Vodafone Europe Value Added services
- SFR (biggest French telecom operator)
- Hewlett-Packard Europe,
- Allianz Group,
- Deutsche Telekom/T-Online (provider)
- Commerz Bank/Comdirect
- Unilever-Cream & Oils category
- Bongrain-Coraya.
2003-2004
Senior Strategic Consultant for a World leading group in cosmetic/beauty-care.
New Business consultant for BBDO Europe.
2004 — joined ADV group as CEO of Lowe Adventa, and later as Strategy & Management Advisior BTL & ATL.
Interesting facts & people which marked career:
Day-to-day work with Jean-Marie Dru (President, CEO TBWA Worldwide), Maurice Levy (President, CEO Publicis Group worldwide) Christophe Lambert (ex-President BBDO France).
Work with Laurent Philippe (European Vice-President P&G), Alexandre Popoff (President L'Oreal Europe), Marc Dubrule (President Lancome Worldwide) Jean-Marie Messier (ex President Vivendi Universal)
Production of Advertising campaigns for L'Oreal with Natalia Semanova, Juliе Ordon. Advertising campaign with Michael Douglas for Comdirect. Work at Universal Pictures in US, сonsumer focus groups on telecoms in Japan, TV productions with Tony Kay, Johnathan Blazer, Wim Wenders...
Something about a person:
Sleeps 5 hours, reads 3-4 books a week (professional & leisure), loves history, art (speaks ancient Greek), travel, music, but above all — his Russian family.
Ruslan Tagiev
Managing Director, TNS Gallup AdFact
Media Research Director, TNS Gallup Media
Ruslan Tagiev was born in Moscow in 1971.
In 1995 he graduated from the Tciolkovskiy’s Russian State Technological University (MATI).
From 1990 to 1992 Mr. Tagiev has been working in VCIOM (an All-Russian Center for Public Opinion Polls) occupying different positions from an interviewer to the Head of the Moscow Filed Office.
In 1993-1994 he participated in different media research and data processing educational programs in Pulse Train (UK) and Gallup A/S (Denmark) companies.
At TNS Gallup Media Mr. Tagiev has been working since the company was founded in 1994. Now he occupies two positions within the TNS Russia group of companies — the Media Research Director of TNS Gallup Media and also the Managing Director of TNS Gallup AdFact since 2002.
Michael Ilyichev
General Director
RuTube
Born on March 18, 1978.
Graduated from the Military University of the Defense Ministry (Russian Federation), Faculty of Law.
Member of the Moscow Bar Association «Protection».
Worked as a leading expert in the legal department of the company «Lawyer Alliance».
In 2002 came at TNT TV Channel as a senior legal adviser.
Since 2004 — Director of the Department of special projects and business development of TNT TV Channel.
Since 2006 — Director of the Department of management of own stations of TNT TV-Channel.
Since 2008 — General Director of RuTube
Belyaev Aleksey
Leader of research department
Internet Analytics center «Video International»
Was born in Moscow in 1967, graduated in Lomonosov Moscow State University, physics faculty (Cosmophysics), worked as a sience assosiate and head of laboratory in Atomic Physics Institute of Moscow State University.
In 1997-1999 worked in RIA Rosbusiness Consulting, took part in creation and development of web site www.rbc.ru and financial on-line services.
In 2000-2006 worked in «Rambler Internet Holding», took part in following projects: Rambler-News, Rambler’s Top100, Rambler-Realty, joined projects, participated in organization of seminars and conferences.
In 2006-2009 was a head of «Internet and Business» association — nonprofit organization, incorporating big Russian Internet-Companies, in this role participated in organization or annual conferences «Internet and Business».
Starting June, 2009, leads research department of Internet Analytics center «Video International».
Vladimir Denisov
Founder and a partner in the interactive agency «360D»
Vladimir is an expert in the sphere of IT and WEB technologies, over the time of last 10 years he worked in Digital, 8 of them were spent on making WEB solutions. In 2005 Vladimir joined top management team of «MRM Interactive Agency», having shared his Digital experience. This fact had made it possible to create new unique technological solutions for embodying even the most ambitious creative ideas.
Vladimir realized a number of successful projects for «Russian Corporation of Nanotechnologies», «National Center of Aircraft building» («Rostechnology» and «United Aircraft Corporation») and «VTB Bank». Earlier in companies «WhiteSite», «Ubicon» and «Gorod-info»he worked on number of first-rate projects such as: creation of analytical systems for «The Science and Industrial Policy Department of the City of Moscow» and «Department of Food Resources of Moscow», developing extranet system for «SV», intranet system for «Delta Credit» bank, CRM-system for «Fashion Week in Moscow». At the beginning of his career Vladimir participated in creation of the international project — flight simulators «Flanker» and «LockOn» in «Eagle Dynamics» company.
Vladimir has a Master Degree in maths (Moscow Institute of Physics and Technology).
Vladimir also holds MBA degree in GUU University.
Ksenia Korobeynikova
Head of Nonstandard Advertising Group, Mail.Ru
The biography
Ksenia Korobeynikova was born on April, 1st 1983 in Syktyvkar.
Higher Education: Moscow State University, Faculty of Journalism, Department of PR and Advertising
The career
Most of the time was busy with Internet marketing
2000-2001 Initiative Media, Internet Buyer
2001-2006 AdWatch/BTW, PR and Advertising Internet Manager
2007 — Up to date Mail.Ru, Head of Nonstandard Advertising Group
Report subject: The best special advertising projects and nonstandard placement cases 2009.
Olga Mashinina
General Director, JV! Media Group, digital marketing agency Jvision
- education — an Architect [Moscow Architect Institute]
- 1992-1994 — ТВ6 Moscow, Sales Manager
- 1994-1998 — L’Oreal Russia Media Manager
- 1999-2007 — Afisha PH, Commercial Director
- 2007-2008 — SUP Fabric, Commercial Director
- 2008 today — JV! Media Group, digital marketing agency Jvision, General Director
Schukin Sergey
JV! Media Group, Jvision, Senior Creator, Digital Evangelist
- education — a Political Scientist [Moscow State University]
- 2005-2006 — UNiKCOM [Ogilvy Russia Direct Group], Copywrighter
- 2006-2007 — Victory S. A., Creator
- 2006-2008 — Content Distribution, Founder, Methodologist
- 2008-till now — Instant Grass, Trend-Spotter, Trend-Analytic
- 2009-till now — JV! Media Group, Jvision, Senior Creator, Digital Evangelist
Vladimir Dolgov
CEO, Google Russia
Education Training and Probation
1982: graduated from Moscow Institute of Physics and Technology, Diploma in Physics;
1991: PhD in Physics, Moscow Institute of Physics and Technology.
Vladimir calls himself the latest physician of the Soviet Union — he had just finished his speech at the PhD thesis presentation and two hours later Mikhail Gorbachev announced USSR dissipation.
2005: MBA, University of California, East Bay — There are crutial things that every manager should know. These are taught at business schools.
Employment
1982-1992: Engineer, junior research scientist, research scientist — Troitsk Branch of Kurchatov Institute of Atomic Energy.
1992-1996: Head of Multimedia Development Division, CompactBook Publishing, later — R-Style Co. Books are not the product to save on.
1996-1999: Head of Multimedia Development Division, LUKoil Inform.
1999: Editor-in-Chief for Prosto.Ru web portal.
1999-2000: Head of Moscow representative office of Oxir Internet Solution and General Director for ZAO Oxiris.
2000-2005: CTO, COO, CEO, Ozon Internet shop and mail order catalogue (www.ozon.ru). Vladimir left the company when «the drive was gone». The most important thing is to have a full and colorful life. As for earning the life — there always will be an opportunity, says Vladimir.
December 2005 — CEO, Google Russia. Google is very sound, I’d like to thing I’ll stay here for long.
Alexander Kubaneishvili
Head of online services group, Microsoft Advertising
Alexander Kubaneishvili was born in 1975 in Leningrad.
He graduated from St-Petersburg University for Engineering Economics in 1998.
1996-1998 Alexander served as Vice President and than President of AIESEC in Russia — local chapter of world’s largest student NGO.
1999-2000 Alexander worked as a trainee in international business department at Nationwide Insurance, USA.
He started his career in media business in 2001 working as a business development manager for «the Art of Management» Magazine.
2002-2005 Alexander joined MTV Russia where he managed O&O stations, worked with several key accounts and launched several projects on the verge of TV and mobile technologies.
In 2005 Alexander joined i-Free (one of the leaders in the field of mobile entertainment) as an organization development director. Alexander worked in the field of mobile technologies till 2008 when he joined Microsoft as a head of online services group.
Alex Belykh
Marketing Manager Sony Ericsson
Alex Belykh has become marketing manager in Sony Ericsson in February 2008.
Alex is responsible for the marketing activities with the list of Sony Ericsson partners as well as Digital marketing including mobile web services and online marketing communication.
Alex's competences on her position are brand strategic planning in digital space and research for the effective tools for Sony Ericsson product and services promotion, media investments optimization and integrated marketing campaigns development.
Alex Belykh has a high level experience in brand management, advertising and offline/online media.
For the last 8 years she has been workinng big international companies.
Before Sony Ericsson Alex Belykh had succesfully performed herself as brand development specialist in Unilever from 2005 till 2008.
She was responsible for existing portfolio management and innovation poduct development and lanching for the such brands as Calve, Hellmann's и Knorr in CEE markets.
She has strenghtened her Advertising and Media expertise on Tv and Photo producer position in Ddb and Grey worldwide agencies.
Starting from 2003 Alex had been working on Henkel, Schwarzkopf, McDonnalds, President, Philips brands.
She was offered a Tv/Photo producer position for Pantene brand in 2004. On this role She was leading local and international facilities and partners research, budget planning and Tv and Photo production management.
Education
2000: Moscow Conservatory. Quire conducting faculty.
2005: GUU Finance management faculty.