Russian conference of interactive marketing 2009: Interactive marketing: On the Path to efficiency.

Date: December 07, 2009

Where: Congress-Centre of the  Chamber of Commerce and Industry of the Russian Federation (CCI RF)

Address: Ilinka str., bld.6, Moscow.

Initiators: IAB Europe and Chamber of Commerce and Industry of the Russian Federation (CCI RF), with support of  Ministry for Economy of the Russian Federation and RAECS

Audience: Marketing Directors, Brand-Managers, Market players (Internet resources, agencies)

Main topics of the conference include practical approaches to campaign planning and measurement, market analysis, best international and Russian practices of interactive marketing and online advertising:

• Internet as a marketing communication channel compared to other channels (TV, radio, print media, etc) in the world and in Russia
• Overview of practical approaches to campaign planning and metrics and how to maximize efficiency 
• Innovative approaches and products in interactive advertising
• Video advertising: opportunities for brands
• Social networks: methods for interacting with your audience
• Analysis of international and Russian examples of interactive advertising campaigns.

We invite you to attend the conference!